Event branding, signange, themes, and stream graphics.

SIGNAL

Event branding for the marquee customer and developer conference.

The brief

SIGNAL, Twilio’s largest conference, unveils new products, engages with customers, and shares company news. It’s a major internal push, sales driver, and focus for many teams. In-person gatherings at venues like the Moscone Center in San Francisco were held in the past, but recent years have shifted to online and virtual formats.

My role

I led the art direction for 2022, collaborating with an agency partner team to develop the conference’s identity. We centered our concept around “illumination,” highlighting new products and key customers. Event graphics used gradients and circles to convey this idea.
VOX Summit

Branding kit for an annual regional summit organized by Twilio.

The brief

VOX, a smaller regional summit, fostered an intimate setting for attendees to share crucial updates and developments. The event encouraged meaningful discussions and connections.

My role

I collaborated with a small vendor team on signage, name badges, and event communication. The design centered on the quotation mark symbol, representing dialogue and communication, reflecting the event’s nature.
Company Kickoff

Branding, theme, and identity were designed for the annual company kickoff.

The brief

Company Kickoff, Twilio’s biggest internal event, extends invitations to all company teams across all regions. This year, we adopted the theme “Come Together” to promote team building, foster positive connections, and create a sense of closeness among employees.

My role

I was the lead art director for the 2022 event, collaborating closely with a vendor team. The vibrant music festival theme inspired the overall design, which was applied to the website, marketing materials, slide decks, livestream graphic kit, and more.
Transform Together

Branding, theme, and identity for a multi-city educational roadshow.

The brief

Transform Together, a roadshow organized by Twilio, engages customers in-person and virtually across cities. Our team rebranded the program to align its appearance with the main Twilio brand while preserving its unique identity.

My role

I was the lead art director, collaborating with vendor designers. We explored adaptive design using glyphs to convey change and dynamics. The look was applied to various marketing materials, including signage, the website, banners, decks, animation, and giveaways.

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